App engagement made simple with AppsFlyer
We use AppsFlyer, mainly, to send Push Notifications and in-app messages. From one dashboard, we're able to engage our members with …
Starting at $0.06 per conversion
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What is AppsFlyer?
AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of…
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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What is AppsFlyer?
AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 8,000+ technology partners to create better, more meaningful customer relationships.
AppsFlyer Features
- Supported: Mobile Attribution
- Supported: Deep Linking
- Supported: Fraud Detection
- Supported: Ad Revenue Tracking
- Supported: Scalability
- Supported: Relibility
- Supported: Flexibility
- Supported: Customer Support
- Supported: Global Presence
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How Mobile Marketers Improve Performance With AppsFlyer's Mobile Attribution.
AppsFlyer Integrations
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AppsFlyer Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Countries | Global |
| Supported Languages | German, French, Japanese, Korean, Portuguese, Russian, Spanish, Chinese (Simplified) |
AppsFlyer Downloadables
Frequently Asked Questions
Reviewers rate Support Rating highest, with a score of 6.
The most common users of AppsFlyer are from Mid-sized Companies (51-1,000 employees).
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Recommendations
Users highly recommend using Appsflyer for improving marketing campaigns, attracting potential customers, and increasing sales. They suggest that the documentation for Appsflyer could be more concise and have a step-by-step guide per item. The user also recommends getting a full product overview and set-up example for Appsflyer. Additionally, users think support is key for using Appsflyer and praise the great customer experience. They highly recommend Appsflyer for identifying fraud installs and scaling app-based companies efficiently. They suggest that Appsflyer is worth the money for better analytics, despite being more expensive than competitors. The user strongly urges using Appsflyer for all app analytics and considers it a must-have attribution tool for marketers. They recommend Appsflyer for understanding the performance of marketing campaigns and optimizing budgets. The user suggests using Appsflyer's support pages and blogs for useful information. They praise the incredible platform of AppsFlyer for mobile measurement and the helpfulness of their contacts. The user recommends reading emails, attending events, and reaching out to support staff for a good experience with Appsflyer. They think Appsflyer is a phenomenal choice for mobile app tracking. The user suggests getting a business plan for Appsflyer to maximize advantages. They recommend Appsflyer for robust reporting and access to raw data for user acquisition campaigns. The user thinks AppsFlyer is the best app tracking solution, very usable, and easy to implement. They highly recommend Appflyer for app marketing and attribution, mentioning minimal onboarding and great support. The user considers AppsFlyer the best MMP solution and advises considering marketing/business needs and ease of integration.
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Reviews
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May 03, 2022
App engagement made simple with AppsFlyer
We use AppsFlyer, mainly, to send Push Notifications and in-app messages. From one dashboard, we're able to engage our members with announcements and promotions. We used to do this through SMS and Email. However, the database isn't always updated and we miss a lot of our members. For as long as the guest or members have our app, we can engage them. We can also create segments that allow us to target specific sectors of our base. This gives us the ability to tailor specific promotions to them to get the most engagement from them. The analytics are also fantastic at informing us on what works and what doesn't.
- Sending of Push Notifications and In-app messages
- Creation and management of segments for targeting
- Analytics to let us know who engages and with what promotions
- The UI needs to be improved as it can get confusing
- The message editor isn't the most friendly in creating layouts
- Resending messages sometimes requires recreating the whole layout again
March 25, 2022
AppsFlyer has become a key part of our marketing analysis and offers valuable insights.
Our marketing and product teams are using AppsFlyer to track attribution for our paid channels including Search Ads, Facebook, etc. We are able to attribute app installs and monitor user engagement and events through the dashboard. We also use it to track referral campaigns through the OneLink product. It helps us with marketing analytics and retention data.
- Integration with Advertising Partners i.e. Facebook
- Marketing Attribution
- OneLink link tracking
- Integration with Apple Search Ads isn't fully accurate.
- Setting up in-app purchase tracking can be difficult (requires developer work).
February 01, 2022
Great Performance Tracking
Appsflyer is our current main tool for two main objectives. The first one is the attribution model for User Acquisition campaigns, and the second is the sharing of quality information related to the aforementioned campaigns. We use it to set the key values and objectives of each campaign and keep a good tracking of its performance in each media.
- Mobile attribution
- Fraud protection
- Scalability
- Web tracking
- Privacy
October 27, 2020
AppsFlyer: Honest review
We are currently using the software to monitor fraud as well as track all activity and attribution for our partners. The software provides tracking links which we use and append for our clients. The software is also used to track revenue and spends.
- Easy to obtain information quickly on the dashboard.
- Easy to get your links and they are already appended.
- We don’t believe that the freight tool, Project 360, captures or flags accurately, and in some cases, marks fraudulent activity where it is not appropriate.
- The exporting of reports can be more streamlined and user-friendly.
- It would be good if you can customize your homepage or overview layout more.
October 08, 2020
AppsFlyer keeps our apps flyin!
AppsFlyer is being used across our entire organization, which includes 17 total television stations. AppsFlyer has helped our stations track their app downloads and most helpful placements with deep linking on their sites. Additionally, we are able to attribute paid marketing dollars and see the value of our app users.
- Customer service
- Attribution
- User-friendly reporting dashboard
- Universal links
- Uninstall tracking
- Inaccurate reporting at times
- Pricing
September 25, 2020
Fantastic tool for no-nonsense app attribution
We use AppsFlyer to track app download attribution by channel. It is used by our digital commerce and marketing teams to determine best channels for acquisition. AppsFlyer allows us to easily track attribution metrics as well as easily set up attribution links.
- Attribution
- Deep Linking
- UI around date selection often causes extra work
- Lack of compiled data between android and iOS
September 09, 2020
Good choice for startups
I use AppsFlyer mainly for marketing campaigns. Our business uses both iOS and android and we wanted an easier way to direct our customers to the download page and at the same time have a single tool tracker for all our social media accounts.
- Integrating our social media pages was easy.
- I can see an overview of our marketing performance in one platform.
- It's easy to track the campaigns and KPIs through AppsFlyer.
- Deep linking and getting better user attributes
- Making the platform more user-friendly and easy to understand at a glance
September 08, 2020
AppsFlyer: One tool to attribute them all
We use AppsFlyer in the marketing department to monitor and measure various marketing campaigns we use for app installations for both Android and iOS. We also create audiences for retargeting based on the activity the users perform on the app using AppsFlyer. We also use OneLink for creating links that we use for deep-linking. Post-installations we also measure the performances of the users acquired by these campaigns to measure the ROI and engagement of the audience.
- Attributing app installs
- Attributing assists for the installs, i.e. contributors
- Monitoring performance of the campaigns post-installations
- Wide range of pre-configured in-app events as well as support for custom events
- Easy creation and exporting of audiences based on in-app activities of users
- Supports download of only 200K rows of raw data for in-app events
- Supports download of raw data of in-app events for only 30 days duration max and for the last 90 days
- Custom reports are limited.
- Need to download raw data for deeper analysis
- Cannot look into parameter level events without raw reports
September 04, 2020
AppsFlyer is a best-in-class MMP
Appsflyer is used only in the marketing department to measure paid media across 3 apps. It addresses the business problem of app attribution, profitability measurement and reporting, fraud/brand safety protection, and consumer experience with deep linking.
- Appsflyer does deep linking well. It was reliable and works better than any past partner we've used. We no longer invest time and resources in fielding internal flags about broken links.
- Appsflyer does particularly well at telling the story on industry landscape, identifying areas of opportunity for our brand to grow based on the depth and breadth of their experience in mobile.
- The Appsflyer team offers best in class customer service. The account managers are knowledgeable, responsive, bright, invested and a pleasure to work with.
- The AppsFlyer dashboard is rather basic and requires a lot of elbow grease to get to a productive output. It can, of course, be customized precisely to your needs, but at an incremental cost.
August 31, 2020
Great product!
We use this for attribution, spend, cost aggregation, and fraud detection. It used to understand which partners drove which traffic, how much money is being used on each channel, and what the ROI is. It's a great platform to see which partners should have more of our budget as well as understand which ones have legitimate/non-fraudulent traffic. Protect360 is great for resolving fraud disputes off the bat and it is used by many departments.
- Attribution
- Cost aggregation
- User-level cohorting
- Technical functionality
- iOS14 preparation
- Dashboard usability
August 26, 2020
If you're an indie developer looking to grow then AppsFlyer is the way to go for your attribution needs
We run numerous ads across platforms like TikTok, Snapchat, Facebook & Search Ads. We wanted to track our ad spending and see what campaigns were profitable and what was not profitable. Integrating AppsFlyer has helped us greatly with that. They also sync with other tools we are we using, such as RevenueCat & SearchAds.
- Track installs
- Track ROI
- Track campaigns
- Does not allow custom integration manually for post backs.
- Fetching the reports sometimes takes much longer than expected.
- Keywords report need to be fetched within 30 days.
August 25, 2020
AppsFlyer is a great tool for mobile attribution
We use AppsFlyer in order to check campaign data for our clients. We also use the AppsFlyer platform in order to set up new media sources for our clients. It is very easy to use and we're very happy with the support they have.
- Creating tracking links
- Showing campaign info
- Setting up new media sources
- More detailed campaign info
- Creative information
August 18, 2020
Appsflyer : The Most Versatile Attribution Platform
Appsflyer is being used by the Sales & Marketing team. The company I worked for specialize in mobile app acquisitions by connecting publishers & direct advertisers. It solves attribution tracking for mobile app systems, from installs, purchases, and any actions that a user would perform in an app.
- Data export. Cohort data is available.
- Dashboard view that is very easy to use.
- Cost attribution to each partner.
- The time it takes to download reports, a lot of the time if the file is too big, it then won't produce the reports.
- Price. I heard a lot of mobile app clients has to pay very high price to use Appsflyer as their attribution.
- Customer service. It takes a while to hear from them. I believe Customer service is based in Israel.
We're using it as an attribution platform to help verify when traffic converts into app installs and post-install events. It's used by the Marketing and Media Buying department. Without it, we can't prove to our advertisers that we're helping their growth. AppsFlyer allows for our marketing to be measurable and scalable. It also helps identify fraudulent inventory to help lower costs.
- They allow for any event to be attributed within specific ranges.
- They have an excellent fraud protection suite in Protect 360.
- They account for cohorted data pretty well.
- Protect360 should come included, instead of as an added fee.
- Visually seeing cohorted data should be as easy as Adjust's.
August 17, 2020
AppsFlyer Review
AppsFlyer is mostly used in my organization for attribution and fraud detection across all marketing departments. Most other business needs are covered by other solutions as far as I know. As a UA manager, those are 2 main features I'm using in AppsFlyer in my day-to-day work.
- Protect360 is a very good and easy to use product. It saves us money, contributes to making our data cleaner. Hence, we make better marketing decisions and it is easy to export and share a report with our partners.
- I used many MMPs in the past, but as far as I know, AppsFlyer is the one with the least issues.
- AppsFlyer is more user friendly, therefore the UX is better on AppsFlyer than the other MMPs.
- AppsFlyer doesn't pass costs on CPE campaigns and it is not possible to inject the costs in at the site ID level.
August 14, 2020
Source of Truth
We use AppsFlyer for tracking of daily install and subscription volume. It is really efficient and effective. The dashboard is user friendly and easy to understand. We use the API tool for automating our reports. We use it for the entire organization. It also helps us in solving the problem of fraudulent install from various ad partners.
- Attribution.
- Fraudulent install.
- Cohort analysis.
- Retention reports.
- Raw Report download timing can be improved.
- Helpful campaign and source level insights can be shared to improve the brand performance.
- More of the AppsFlyer training and learning seminars can be conducted.
August 13, 2020
How AppsFlyer helps scale businesses!
We are using Appsflyer as our primary MMP and we're using it effectively to grow our app business because of its detailed features and detailed raw report and effective data interpretation.
We have been able to improve our app acquisition and retention using AppsFlyer. The product is being used by acquisition, promotions and retention teams.
We have been able to improve our app acquisition and retention using AppsFlyer. The product is being used by acquisition, promotions and retention teams.
- Fraud protection tool is really helpful in doing source analysis and this has helped filter our top funnel well. We were able to remove all irrelevant sources from our targeting.
- Attribution is well built and the deepest level of integration helps get the data segmented in an oriented manner. Raw reports are great to study.
- OneLink has been a great tool that we have used to improve our promotions and retebtion.
- Cohorts could be more detailed and insightful with more layers that can be added.
- Fetching the reports sometimes takes much longer than expected.
- A more customized front dashboard would make the product shine brighter.
August 13, 2020
AppsFlyer - the best MMP in the market
AppsFlyer is used by me and my colleagues to check the performance of campaigns that are direct with us, it used by departments of marketing and advertising.
AppsFlyer is very easy to use and generally it helps us a lot to check the performance of the campaigns, whether they are performing well or not & and it also identifies any fraud occurring by using Protect360.
AppsFlyer is very easy to use and generally it helps us a lot to check the performance of the campaigns, whether they are performing well or not & and it also identifies any fraud occurring by using Protect360.
- To check the performance of the ongoing campaigns.
- Help the user to understand the performance and optimize the campaign easily.
- Fraud detection through P360.
- Need to update the UI.
- Protect360 should be clearer and easier to understand.
- Should work on charts and diagrams.
August 12, 2020
AppsFlyer will make your app fly!
AppsFlyer is currently the best MMP on the market, which is widely used in my company, not only for paid acquisition activities but for analysis of the relation between paid and organic traffic, therefore it is also really useful for ASO. We're also using the platform for SMM activities, especially the deep-linking feature.
- Deep-linking
- Traffic analysis
- Tracking
- No LTV data
- No segmentation of organic traffic
August 11, 2020
Best MMP on the market
I've been using AppsFlyer for the past 4 years of working as a User Acquisition Manager and can't imagine my everyday working routine without it. It is a vital tool for analyzing the traffic and measuring the success + it provides some additional features e.g. Protect360 to identify fraud. AppsFlyer is mostly used by the marketing department, but is also useful for the product team.
- UI is easy to navigate even if you have 0 previous experience with Appsflyer
- Raw reports
- Additional features (Protects 360, Audiences etc.)
- No predicted LTV
- Raw data reports have limitations
- Retention (daily) is limited to 30 days
August 09, 2020
Real and honest review of AppsFlyer
We use AppsFlyer for attribution, tracking, and events for our real money gaming app named Playship. It is a great app for casual gaming with arcade games like carrom, pool, etc., and one of India's leading gaming ventures. We have plans to grow this app for users across India and are currently in the phase of user acquisition and retention. We use various 3rd party ad networks and ad agencies, and it is useful to attribute the media sources of acquisition using AppsFlyer.
- Attribution
- Events tracking
- Reporting
- Cost analysis
- Recommendations
- Analytics
- Cohort analysis
August 06, 2020
Appsflyer has been essential for our mobile app attribution
Appsflyer is our platform for attribution. It is used by the entire company, but especially by the Operations and Marketing teams, for day to day results. It helps us identify where our users are coming from, which channels are bringing the most valuable users, and understand where we should be focusing our attention in order to increase our app installs and conversions.
- Mobile attribution
- Deeplinking
- In app events analytics
- Raw data report download: being able to select which metrics to download and not the entire file, which normally is super heavy.
- Retargeting attribution: how to consider both install and retargeting attribution at the same report.
- Google Ads granular data: being able to track ad group and ad level data from Google Ads on Apsflyer, as it is possible for Facebook Ads.
August 05, 2020
Complete Media Attribution Solution for your Mobile App
We are using AppsFlyer in order to have a comprehensive image of the performance of our mobile app. We are collaborating with our media agencies from several markets in order to make sure we are tracking all the media campaigns we are running and we are using the deep-linking capabilities of the platform to connect with the other assets we own. This way we are able to assess which media sources are the most engaging or the most efficient for attracting new users.
- Extensive deep-linking capabilities that allow you to track all the channels
- Various ad networks available to integrate
- Very good knowledge base both for the developers and for marketeers
- High level of proactivity for developing new features based on customer needs
- More options for clients that are not doing media buying on their own, but through media agencies
August 05, 2020
The most complete MMP on the market
AppsFlyer is one of the most used MMPs in the market. Many of our clients use it and it is a fundamental tool for our account managers to help our clients achieve their goals. Besides all data analysis capabilities, the integration for partners is something crucial, since it permits us to receive online data from all our clients directily to our platform, where we make decisions, optimizations, and much more.
- Conversion Attributions
- Realtime Postbacks
- Online reporting
- Data Analysis
- Fraud Protection
- Partner APIs
- Custom Reports
- Post-Attribution Postback
We use Appsflyer to run various direct campaigns, so we use it for reporting as well as performance monitoring purposes after the integration. We also use various inbuilt tools like Protect360 and retention to monitor various KPIs. We run both UA and RT campaigns using AppsFlyer. It is used by our data operations department who runs mobile marketing campaigns. Basically, it is used by network business as well as the programmatic side of the business. Great MMP platform to measure your mobile app success.
- Great and user-friendly UI--Easy to understand
- Reporting is simplified and easy.
- Protect360 itself blocks and highlights fraud, which is great.
- Integration is so much easier.
- To detect who is eating our attributions
- Can improve Protect360, sometimes blocks programmatic traffic as well, marks VTA installs under click flooding fraud
- Should provide suppression list of current users to avoid showing them ads.